You're in the second half of life.
Now what?
Hi, I’m Amanda Alexander. After 23 years as an executive coach and facilitator, working with senior leaders in complex, high-pressure environments, I now focus on what feels most meaningful: I help midlife women get unstuck and crystal clear about what they truly want next - so they can feel fulfilled, energised, and excited about life again.
AMANDA ALEXANDER
You're in the second half of life. Now what?
Hi, I’m Amanda Alexander.
Who I am
My Professional Background
After 23 years as an executive coach and facilitator, working with senior leaders in complex, high-pressure environments, I now focus on what feels most meaningful:
I help midlife women get unstuck and crystal clear about what they truly want next - so they can feel fulfilled, energised, and excited about life again.
I’ve spent over 20 years coaching and facilitating leaders through change, uncertainty, and high-stakes situations. My clients have included senior professionals at:
- AstraZeneca, Pfizer, Takeda
- Accenture, HSBC, Bank of America
- Disney, Paramount, BBC
Qualifications
- Masters in Computation
- Double Honours BA in Modern Languages (French & Spanish)
- Neuroscience-informed coaching specialist
- Certified behaviour change practitioner
- 23+ years executive coaching & facilitation
- Worked with: Accenture, AstraZeneca, Pfizer, Takeda, HSBC, BBC, etc.
My Own Midlife Chapter
Alongside my coaching work, I lead a team of over 80 women in my Tropic skincare business. I coach and mentor them to build their own businesses with confidence, joy, and freedom. This experience keeps me deeply connected to the real challenges and opportunities that midlife women face.
I also run free monthly Wilder Walks in Cheshire - outdoor coaching sessions combined with rucking and meaningful conversation. These walks are often where the best clarity and connection happen.
My Approach
I blend deep listening, practical leadership tools, neuroscience, and honest conversation. No fluff - just real support to help you gain clarity, rebuild your energy, set strong boundaries, and make courageous choices for this next chapter of life.
Whether it’s through a free Wilder Walk, The Wilder Middle Substack, The Wilder Collective membership, or 1:1 coaching, my goal is the same: to help you move from “What do I want?” to “This is what I’m choosing.”