You're in the second half of life.
Now what?
Hi, I’m Amanda. Twenty-three years as an executive coach and facilitator, working with senior leaders in complex, high-pressure environments. Today that experience shows up in two ways: coaching leaders and teams through pressure and change, and helping midlife women get unstuck and clear on what they actually want next.
AMANDA ALEXANDER
You're in the second half of life. Now what?
Hi, I’m Amanda Alexander.
My Professional Background
I’ve coached and facilitated for 23 years, mostly with senior leaders navigating change, uncertainty and high-stakes decisions. My clients have included senior professionals at:
- AstraZeneca, Pfizer, Takeda
- Accenture, HSBC, Bank of America
- Disney, Paramount, BBC
I’m also a certified outdoor fitness instructor and walking guide - one of very few coaches trained to take this work outside.
Qualifications
Former ICF Professional Certified Coach (PCC), currently preparing for Master Certified Coach
Thrive Global C-Suite Level Executive Coach
Tiny Habits™ Certified Coach
Certified Resilience Practitioner
Neuroscience Academy Certified
Masters in Computation
Double Honours BA in Modern Languages (French and Spanish)
Certified outdoor fitness instructor and walking guide
My Own Midlife Chapter
I'm in the second half myself, so none of this is theory.
I camp, wild swim, paddleboard and climb mountains. As I get older, I am absolutely determined not to let my world get smaller. My mum has advanced Parkinson's and severe muscle loss, and I've watched her life shrink in ways she never chose. That's why I lift heavy things and keep saying yes to the next hard thing, whether it's climbing the 3 peaks in 24 hours, a Deadly Dozen, Tough Mudder or another bl**dy Hyrox!
At the grand old age of 56 I'm still not fully cooked. I still get in my own way, I still procrastinate and I still get those imposter moments (it's not a syndrome, folks). I'm strong, fit and healthy, AND I also don't have a flat tummy and I do have cellulite, because I'm a woman with hormones that never rest, a serious foodie and a lover of champagne and good times.
I'm mum to two proud-making young men and to two labradoodles, Walter and Otis, who have absolutely no idea how good they've got it.
I run two businesses. My coaching and facilitation practice, and since 2017 I've been a Tropic Ambassador and Leader with a team of over 80 brilliant women who get my coaching for free while they build a second income stream. I started Tropic when I became a single mum and felt horribly vulnerable relying on coaching alone. I wanted a second revenue pillar. Tropic has carried me through every downturn since, and it's given me friendship, community, joy and a few all-expenses-paid luxury holidays. It's now a central part of my retirement plan.
Staying location independent matters enormously to me. My own dream is a month in Australia every year where my eldest son and my brother and his family live, and time as a digital nomad with my husband and the dogs in a camper van. We're playing with relocating to Anglesey, Portugal or Thailand in a few years, but I know that the joy of a rich life is that you can't see round corners.
Right now I'm in the thick of it, supporting parents who need a lot, running my businesses, redecorating the house and still living full out.
My Approach
I blend deep listening, practical leadership tools, neuroscience, and honest conversation. No fluff - just real support to help you gain clarity, rebuild your energy, set strong boundaries, and make courageous choices for this next chapter of life.
Whether it’s through a free Wilder Walk, The Wilder Middle Substack, The Wilder Collective membership, or 1:1 coaching, my goal is the same: to help you move from “What do I want?” to “This is what I’m choosing.”