I help midlife women who refuse to fade to build a wilder second half - in mind, body and bank balance.

You've spent 25 years ticking everyone else's boxes.

What do YOU want?

I help midlife women who refuse to fade to build a wilder second half - in mind, body and bank balance.

You've spent 25 years ticking everyone else's boxes.

What do YOU want?

Become the woman who stops waiting, second-guessing and putting herself last, and starts creating the life she actually wants.

23+ years coaching and facilitation · UK Coach/Mentor of the Year · 2,000+ coaching hours · 50+ corporate clients across 15 countries · 80+ women mentored in business

Sound familiar?

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You’re the one everyone leans on, and you’re knackered by it

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You’ve got a "what’s next?" question circling that never gets answered because, well, life

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You do brave things at work and then second-guess yourself everywhere else

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You know you should be building your strength, your savings and your own plans, but closing the gap between knowing and doing is always the kicker

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You don’t need a life coach with scented candles and a pink aura

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You do want someone sharp who gets you, gives you a compassionate kick up the bum and makes you laugh while she’s at it

Ways we can work together

Private coaching for professional women in the second half of life. Get unstuck, get clear on what you actually want next, and build the confidence to go after it, one baby step at a time - with me in your corner all the way. Online or walking the Cheshire countryside - your call.

Coaching, facilitation and leadership development for leaders and teams under pressure or in transition. 23 years across private and public sectors - from Accenture to the NHS, from Pfizer to the London School of Economics. I work in zoom rooms, boardrooms and outdoor breakout rooms.

Wilder Walks

A free monthly walk on a Sunday morning for midlife women in the Cheshire countryside. Fresh air, honest conversation and questions that go a lot deeper than small talk.

Tropic Leadership

I became a Tropic Ambassador in 2017 as a single mum needing a contingency plan. Nine years later and still going strong, Tropic has given me financial freedom, location independence and the most beautiful community of women. Join my team and you get free business coaching and mentoring from me for life. It may or may not be for you - if you're curious, click below.

Amanda Alexander smiling, sat on a stool in a blush pink jumper and jeans

Well hello, I’m Amanda.

Coach for 23 years, wild swimmer, fitness racer, lifter of heavy stuff and professional asker of the questions you’ve been dodging. Mum to two proud-making young men and two labradoodles, Walter and Otis.

Whatever you’re facing, you won’t shock me. I’ve spent 23 years coaching senior leaders at companies like AstraZeneca, Pfizer, Accenture and HSBC through pressure, change and every flavour of "I don’t know what’s next" - and I bring all of that to your corner.

What do I want for you? More. More energy. More confidence. More money. More adventure. More fun. More freedom. More you. I won’t let you get away with living accidentally.

"She doesn't just coach, she shifts how you see things."

Kareen Kasparian, Client Innovation Manager, Accenture

"You are so good at making us think and explore our feelings, which then makes us feel empowered."

Wilder Walk attendee

"Amanda is an exceptional coach who was able to help me at a time when I'd reached a crossroads in my career. She gave me a confidential space to make sense of all the spaghetti thoughts in my mind and provided a thought-provoking way to formulate an actionable plan."

Julie Hawley, Executive Director Finance, YPO

"Our walk had a huge impact on me and helped me get out of a rut. I'd kept saying I know I can sort out some obstacles but had lost my mojo. By today I've got through three quarters of my list, including a few brave, daring tasks."

Vicky Paley, Product Director, Genesis

"It has been a great and transformative experience to work with Amanda. She is an amazing coach with a wonderful human touch. Our conversations helped me gain insight and take actions to develop new habits in a way I never expected."

Marianne Hougaard-Enevoldsen, VP HR International Markets, Paramount International