Here's where we reveal the BEST version of you - professionally and personally. Confident, courageous, fulfilled.


Welcome to your "Coaching Gym"!

The best way to describe The Academy for Talented Women is as a virtual gym - but a gym where you achieve life, career and business goals instead of physical fitness goals.

  • Instead of getting access to regular fitness classes, you get access to regular masterclasses that will help you with all the things that help to make your life simpler and more fulfilled.
  • Instead of Zumba, Body Pump, Bootcamp, Pilates or Yoga, you can "go" to classes that help you with all the things you deal with at home, at work and in your head.

Classes like these:

  • How to be confident at work
  • How to declutter your home
  • How to feel more calm and in control
  • How to deal with conflict at work
  • How to be more productive
  • How to balance your hormones
  • How to be an emotionally intelligent leader
  • How to enhance your self belief
    and even..
  • How not to divorce your husband (if you have one!)

This is just a TINY selection of the "on demand" classes you'll find in The Academy.

  • Instead of hanging out in the gym's over priced cafe with self-conscious gym bunnies and oh so macho men, you get to hang out with a bunch of friendly, supportive, smart women. These women, like you, are juggling work, home and life. These women, like you, are good at what they do. These women, like you are professionals - some of them are employed and some run businesses.

Imagine networking "online" without having to turn up at a breakfast meeting each week or hang out on the golf course (Ha! Like you have time for that!)

Instead of paying for a personal trainer, you get access to coaching from one of the UK's most experienced Coaches (that's me!) And you can get coaching from that Coach either over the phone during our regular group coaching calls or via our members' forum on Facebook

And instead of having to travel to a gym, you get 24/7 access to an online life coaching programme, complete with workbooks, videos and audios. This programme was designed for women with multiple roles and over the past 8 years, it has helped hundreds of them to feel more in control, more fulfilled and more in balance.

  • Now here's where it's nothing like a gym... As a member of The Academy, once a year, you'll get an invitation to "Stepping Up Live", a one-day inspirational and motivational event, exclusively for professional women. And if you've been a member for a year or more, you get to come FREE of charge!
  • Unlike most gyms, you are not tied in for a minimum period. You don't have to pay a joining fee. There's no sales person persuading you to stay if you want to leave. You pay a recurring monthly fee which you can cancel with a couple of clicks at any time. YOU are in control

And the cost?

You won't believe how low! Membership of The Academy for Talented Women will cost you a little over £1 a day.

Just £33 per month to be precise.

A fraction of what you'd pay for one to one coaching, but with so many added benefits.

How might all of this support help you to achieve your life and career goals?

"Who am I to be brilliant, gorgeous, talented and fabulous?"

You may recognise this quote, from Marianne Williamson. Here it is (almost) in full:

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful

beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? (...)Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine, as children do(...) as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.

Hello! Amanda Alexander here...

Writing this page - to convey something I believe in with all my heart - is a tricky thing indeed. I want to get it "just right" and it has taken a long time for me to write this. But then I remembered the above quote from Marianne Williamson, and whilst it might seem an unusual thing to start with, Marianne expresses brilliantly WHO The Academy is for and WHAT the core philosophy is behind it.

I don't want you to play small - I want you to shine!

The Academy makes it easy, fun and cost-effective for fabulous women to actually feel fabulous. This is where we unwrap the most courageous, most confident, most resilient version of you... Brilliant, gorgeous, talented and fabulous!

So what is The Academy for Talented Women?

The Academy is based on the principle that "success" is only meaningful when it addresses all aspects of your life. It will support you to build your own vision of success, in every area of your life. It is a ‘one stop shop’ of support, self-development, masterminding and coaching.

It combines online self-development materials with live "drop in" calls, live and on-demand webinars and online coaching. This flexible combination is topped off with that all-important community of like-minded, supportive peers. In the Academy, you will be encouraged, supported and coached to improve your personal and professional life, at your pace and in your own time.

The real issue for talented, brilliant women

You probably KNOW what you need to do more of, what you need to STOP doing and what you need to START doing to achieve your potential.But let's face it, life is manic. Teams get cut, kids need feeding and attention, parents get ill and workloads seem to increase weekly. You may often wonder if technology helps you or hinders you! When you go on holiday and return, you feel refreshed and determined to address all those niggles that were draining you before you left. But your best intentions last about a day because the daily grind weighs you down again. You find yourself back in fire-fighting mode. You haven't even planned this evening's dinner, let alone your goals for the next YEAR!

In short, life gets in the way of you being fabulous and living your life purposefully! And it's a vicious circle, isn' it?

If I asked you to score yourself on a scale of 0-10 on investing in yourself, how would you score? I’m not talking about getting your hair cut or getting your nails done. I’m talking about the “inner” stuff that gives you clarity on your career direction, builds your confidence, makes you feel that you're becoming more assertive, less stressed, more able to manage the ups and downs of 21st century life, less overwhelmed…

I’m guessing that investing in your own development might get pushed down your list of priorities, right?!

What you need is support to shine

What you put your focus on tends to grow. If you put a little time and focus on YOU, your success and your ability to cope with a busy life would grow dramatically. But most women avoid investing in their own development because “now is not quite the right time”. I’ve heard it so often – there’s something going on in your life that you need to finish. THEN you’ll get round to doing your CV, attending that networking meeting, taking that course, making time for your daily yoga, your 10 minutes meditation, your twice-weekly run… and all the other things you know will make a difference. As soon as you get past "this next thing".

Ultimately, that time never comes. You need something SIMPLE to get the momentum rolling so that you become more likely to say “Yes I can” rather than “I’ll get round to that tomorrow”. Perhaps you’ve been thinking of hiring a

Coach. If you find a good Coach who understands how much you’ve got on your plate and how to get you out of your own way, you’ll get best bang for your buck, because a good Coach will get you to access your own brilliance - fast, rather than telling you what to do. And if you can afford a professional Coach, I’d highly recommend it. I still offer this kind of coaching to a handful of clients. But personal success coaching can be expensive. If you can invest £600+ ($1K+), it can be a very good investment. But for many people, a Coach is out of reach.

So what's a girl to do?

Well, you can consider The Academy! I take a very personal approach and The Academy is incredibly affordable. Many women are getting the support needed within the Academy to reach for more than they ever dared before in their life outside of work and in work. You can scroll through a few of the testimonials on this page to discover the real results they are getting.

In the Academy, I’ve put support and your personal development at the forefront. Why? Because that’s what gets you moving forward. Even if you don’t have it all sussed out, when you learn a great new tip for managing your time, being more assertive, managing difficult people, eating more healthily, getting better sleep or being more courageous, you can start to implement that tip. It's all about baby steps...

In The Academy, you’ll learn so much, which is great! However, that's not all you need. When you want to create and implement a new habit, that’s when you need the support. When you get the support and encouragement to take action, it’s a lot easier to get started. Which is why support is at the heart of the Academy.


"I love having a forum where i can access other professional women for support, ideas and problem solving. Its a positive supporting environment. The coaching and interview calls can be downloaded so i can hear them at a time convenient to me if I cant make them and they are tailored to the needs of the group."

Ready to learn more? Let me show you around the place. I think you’re going to love it!…

What does fulfilment and balance mean to you?

The Academy, was established in 2013 and was originally known as "FaB Club". FaB is an acronym for Fulfilment and Balance. And when it comes down to it, most of us are desperately seeking fulfilment and balance.

I love the Oxford English Dictionary's description of fulfilment

Fulfilment = Satisfaction or happiness as a result of fully developing one’s potential:

For me, "balance" is this: We don't want our lives to be consumed by one thing to the detriment of others. Balance is about enjoying all aspects of our life, without having too much of a good thing!

I originally created FaB Club to help women with children to develop their potential, feel happy and achieve a sense of balance in their lives. The name has changed and we're now open to all women (you don't need to be a mum). However, the objective of The Academy remains the same:

To help women to develop their potential, feel good about themselves and achieve success that's balanced.


I didn’t think my dream was possible – having a stimulating professional career, time with my family and keeping up hobbies I enjoy. I always assumed something would have to give. However, The Academy for Talented Women, took me on a journey to achieve my life choices on my terms with a positive mindset, and I can now say I am living my personal dream. I feel more balanced, content, with a higher salary and more time at home, so definitely worth the money investing in the programme. There’s always room for improvement or adjustment, so having a support network always available with the flexibility to dip into specific resources, or be coached on a specific issue when times are tough is invaluable.

Let me show you around The Academy...

I have spent the past 9 months working hard making The Academy even better. Now it's open for YOU!

Live Coaching Calls

You will get an invitation to 9 LIVE (and recorded) Coaching Calls in the Academy each year.

This means that you can get "on the spot" career and life coaching, accountability and support. All coaching calls are scheduled either during lunch hour UK time (12, 12.30 or 1) with at least 2 calls during the year in the evening UK time (generally 8.30 pm). You will have the opportunity to submit a question in advance if you can’t make it live. All calls are recorded and available for you to download within the Academy Library within 24 hours.

A Library of Coaching Calls

Here are a few examples of coaching calls you’ll find for you in The Academy’s library:

  • A complete life audit
  • How to deal with overwhelm
  • Defeat limiting beliefs
  • How to understand your personal needs and get them met
  • How to identify the roles you play and create strong goals around these roles
  • How to identify your core values
  • 10 principles for fulfilment and balance
  • How to “Let Go”
  • How to stop feeling guilty
  • How to simplify your life

The Private Academy Mastermind Forum.

You’ll be able to build valuable connections and get support, connect and collaborate to build your career or business and seek advice from successful, friendly and like-minded women. Each and every one of my Academy members is, quite simply, lovely! You don’t need to put your make up on or travel as we are a global group of professional women that “meets” via a secret group on Facebook. The members provide so much invaluable support to each other that it is probably the BEST thing about The Academy!

Live Masterclasses

9 LIVE Masterclasses with guest experts each year.

I hand pick my experts for the value they deliver and for the relevance of their teaching for Academy members. Check out the library of masterclasses below for what you can expect to learn!

A library of masterclasses that support your personal and professional development

There are 28 masterclasses in the Academy already. You can download and listen to them or watch them when it suits you. Here are a few examples of masterclasses you’ll find waiting for you in The Academy:

  • Rewire your brain for success
  • Fix limiting beliefs and get unstuck
  • How to recognise barriers to your own growth
  • Developing resilience for innovation and growth
  • Dealing with negative feedback at work
  • How to use Linked In for your career
  • Decluttering your home for a simpler life
  • How to promote your value at work
  • How to make big leaps in your life
  • How to maximise your energy
  • How to balance your hormones
  • How to deal with negative feedback at work

The FaB (Fulfilment and Balance) Online Coaching Programme

This is an unique, comprehensive and immensely powerful online coaching programme. You’ll get access to a fresh module each month so you can pace yourself. FaB Online consists of my best coaching tools and techniques that I’ve been using with my clients over the past 13 years. The most successful women will tell you that the first thing you need to do to set yourself up for a successful career is to know yourself. And that is exactly where we’l start with your FaB online coaching programme. Each of the 12 modules will give your more confidence, more clarity and more focus.


The Academy has given me access to the most amazing group of supportive and non-judgmental women who have encouraged and empowered me to be the best version of ‘me’ that I can be. Amanda has empowered me to believe in my own capabilities and provided practical guidance and support. As a result, I have been able to set up and run a very successful life sciences consultancy company for the last 2 years and I’m heading into year 3 with a healthy pipeline of contracts

If Carlsberg did personal development for women.....

The Academy has been developed with love, care and dedication by a woman like you, who knows what it’s like to experience self-doubt, to feel that sometimes you are just falling short off the mark and to wonder if being in overwhelm is a normal state! The only difference is that the woman who designed The Academy has spent 13 years as a Coach learning and applying strategies to build strong self-belief, resilience, confidence and courage.

That woman is me, Amanda Alexander. I’m a highly experienced Coach who has helped hundreds of women around the World to feel better, simplify their challenges, get their head in the right place and to achieve the goals they thought they'd never achieve.

I "get it".. I know what it’s like to compare yourself to others, to feel that you’re on a constant treadmill, to worry that, in some way, you’re not “quite good enough”. And this, more than the qualifications, awards and plaudits I’ve gained over the years, is what makes me a good Coach for you. I know that, to get you to a point where you feel fulfilled, successful and resilient, we need to address who you are from every perspective, not just your professional persona. It’s not about “work life balance”, it’s about life design - for your career and your life outside of your career.


The Academy has had such an amazing knock-on effect across my personal and business life... It has literally changed the way I think about my life forever.

Here’s how The Academy Works

Flexibility and scaleability to fit in with your busy life is central to the Academy.

You get access to ALL the learning and support in The Academy as soon as you join . The live calls and masterclasses are scheduled over 3 “semesters”: January to March, May to July and September to November.

We don’t schedule live calls in the main school holiday months, April, August and December, because we all have enough to juggle in those months. However, our mastermind forum (and me within that forum!) is open all year round, as is your personal Academy Library. With such a generous and comprehensive personal development collection, consisting of MP3 recordings, videos, transcripts, worksheets, online coaching modules, its all there whenever you want it!

You can choose to come to the live coaching calls and masterclasses if it fits in with your schedule. Or you can choose to catch the recording.

Some members use our private mastermind on Facebook extensively. Others may only dip in and out sporadically. A few don’t use the mastermind. There are no rules or expectations or exams to pass in the Academy! However, you will be challenged and held accountable if that’s what you need! And let’s face it, accountability is important!

The Academy Support System

The Academy provides much needed support for women who are trying to “do it all” and wondering if they can keep up with the pace.

The Academy has become a hugely supportive community– a mine of information and knowledge where you can ask virtually any question and get brilliant answers. It’s a place to ask for help, to brainstorm, to bounce ideas around, get contacts and to share your successes and challenges. There is nowhere else “online” quite like it. And it’s also a very friendly community. This fits in with my value of connecting people and is one of my guiding principles as a Coach.


One of the things I’ve found best about The Academy for Talented Women is having support on the forum exactly when I need it. Whenever I’ve really wanted some encouragement, or needed a friendly boot in the right direction, the positive and generous support from my fellow members has been striking.

A Personal Note From Amanda

The Academy has been running for almost 4 years. It’s based on the group coaching structure that I created many years ago as a programme originally for working mums and which I have refined and improved over 14 years. I listen to my clients and I have spent a lot of time improving and fine tuning The Academy accordingly. And The Academy will continue to evolve and improve to meet its members' needs. I am totally involved with The Academy.

I love this thing I've created and how it has evolved. I coach members on our calls, I research and interview masterclass experts, I write the FaB Online modules, I answer your questions, celebrate the good times and am there for you to “be heard” in a safe and warm environment during the bad times. So when you join the Academy, you get me and my 14+ years of coaching experience as well as my commitment.

Yes - I WANT you to be successful! This is not a sideline to me! I live, eat, breathe and sleep coaching! I have a rich and full life aside from coaching of course :), but there’s not a day goes by that my "Coach radar" isn’t tuned to looking out for ways to support you.

The Academy is the most affordable personal and career development resource you'll ever come across

I created The Academy because there many of my email subscribers who either couldn’t afford my coaching fees or who simply need a less intense level of support than that offered with 1-1 coaching. The value you are getting is incredible. It really is! In fact, this is the most cost-effective way of getting access to me. Let me give you an idea of what incredible value The Academy is:

  • My coaching clients pay £250 for a coaching call as part of their coaching packages.
  • The value of your Academy library of masterclasses, coaching calls and all the associated materials is £990 (and growing with each passing month)
  • FaB Online is valued at £497 (this was the price I sold it for when it was available as a stand-alone programme)
  • Academy Coaching calls are valued at £47 (that’s £423 over the year)
  • Academy masterclasses are valued £47 each (again £423 over the year)

Academy Enrolment

As you can see, you'll get a LOT for an incredibly small monthly investment! And as long as you’re a paying member in good standing you have access to everything in The Academy from the moment you join. Your investment in yourself, with coaching from me, a fabulous community of women who will support you all the way, your personal development library of hundreds of hours of recorded coaching calls and masterclasses over a full year, is just £33 per month.

  • Yes, that's right - just £33 per month!
  • That's little more than £1 a day.
  • Less than a third of the cost of your daily coffee fix, but with SO many more benefits!

As soon as you Join, you’ll get immediate access to the Academy membership area and an invitation to our next coaching call and masterclass.

Come on in, I’ll be here to welcome you into the Academy!​



Join Here!






The Academy for FaBulous Women

£33 per month

  • 9 live Coaching Calls each year to help you achieve your work and personal goals (valued at £423 per year)
  • 9 live personal and career Masterclasses each year (valued at £423 per year)
  • FaB Online Personal Coaching Programme - one new module each month for 12 months (valued at £497)
  • Comprehensive Library of Masterclasses with resources (Valued at £700+)
  • Comprehensive Library of Coaching Calls with resources (Valued at £700+)
  • Professional, friendly networking and support via our Private Facebook Group (Valued at £240 per year, but in reality this is priceless!)

Monthly recurring subscription, securely via PayPal or Braintree. YOU have complete control over your membership and can cancel at any time


FaB (The Academy) was exactly what I needed to help me through a very unsettling period of change and helped give me the confidence to work in a non traditional way rather than struggling to continue on the hamster wheel as I had for years. Amanda and the other supportive and impressive women on FAB have taught me not to be so hard on myself. No one else has ever achieved that!


"I have always found great benefit from connecting with other senior professionals. At particular points in my career relationships with other women have been particularly important. From the seemingly trivial conversation about updating my work wardrobe to a more mature (but still credible and fun look) to seeking reassurance about balancing family life with my career - the Academy for Talented Women has been a unique source of ideas and support.


When will I get access to the Academy’s library?

As soon as you’ve purchased.

WHY is this so reasonably priced? Why aren’t you charging thousands for the Academy?

If I charged thousands for it, I could create an exclusive place. That was never the vision behind the Academy. I want to help the women who are talented but who might not have thousands to invest. As I said earlier, I feel very strongly that there is a need to help the women who are “just getting on with it” without access to a big support infrastructure, that need my help. I get fed up with seeing smart, talented women holding themselves back, beating themselves up, tying themselves up in knots and NOT achieving their real goals. That’s why the Academy is so reasonably priced.

How long is membership?

Your Academy membership is a recurring monthly subscription. You can cancel it at any time. So if you Join on 10th October 2015 and cancel the recurring subscription, your membership lasts until 10th November 2016. If you Join and don’t cancel the recurring subscription, then your membership will continue without interruptions.

What is your refund policy?

Please note that there are NO refunds for Academy memberships. You are committing to £33. If you don't like the Academy within that month. You'll still get access to over £3,000 of coaching and self-development materials during that month. It’s a more than generous and trusting offering, and you won’t find anything like this elsewhere offering you both live support and a comprehensive learning library tailored to your needs as a professional woman.

How long will I have access to the materials within The Academy?

The course materials will be available for the duration of your membership. You have plenty of time.

This sounds like just what I need! Where do I sign up?

I thought it might! Scroll up to the boxes just above here and click on the Join Now button and you'll be taken to the checkout where you'll create your Academy member profile. You can then choose to pay with debit/credit card via Braintree (a PayPal secure payment gateway) or PayPal. If you have any problems, or you'd prefer to pay "offline", ping me an email to and we'll do business the "old-fashioned" way, by phone!

Anything else I need to know?

Yes! Just one thing! You must agree to our community rules. This is basic common sense and means kindness and courteousness to your fellow Academy members within our private Facebook group. You can choose whether you take advantage of the Facebook group or not - there is no obligation to take part. However, if you do so, we expect our members to show up with integrity and self-responsibility. If that doesn’t sound like you, this isn’t the right fit for you. We reserve the right to revoke access if any member does not abide by these rules. However, I’m certain that’s NOT you, as you wouldn’t be reading this in the first place! 🙂

I am self-employed. Will the Academy be useful to me?

Yes, we are a mixed group of women with self-employed professionals, freelancers, academics, engineers, project managers, HR managers, lawyers, NHS managers… and a few Coaches of course!

It sounds great… but I don’t have enough time!

I get that! In fact, I used the phrase “I feel like I’m on the spin cycle of a washing machine” quite recently myself! First of all, you do NOT have to watch all the webinar or listen to all the MP3s. You do NOT have to attend all of the calls live (in fact 80% of our members never attend the live calls, preferring to download the recoding afterwards) You do not have to start or complete FaB Online. You do not have to participate in the Academy mastermind every day – or even at all. There are no certificates or prizes and certainly no obligation or expectations.

I have decided to consolidate and simplify my own way of doing business. That means that, as an Academy member, you’re going to get access to the programmes that would normally be “outside” of the membership.

I know what it’s like to get overwhelmed. The library in the Academy is there when you need it. Pick and chose. Got a problem with a difficult boss or peer at work? There’s a masterclass on that. Want to declutter your home? There’s a masterclass on that? Need to really work on your self-belief? There are coaching calls for that! Keen to identify your core needs? There’s another coaching call for that. You get the picture!

I absolutely believe that you should invest in yourself first. Otherwise, you’re going to carry on getting the same old. And investing in yourself doesn’t mean you have to take huge, dramatic leaps. You’ll be amazed at the difference small tweaks make. The Academy makes it as simple for you to invest in yourself in small, time-manageable chunks.

Are men allowed to access the Academy?

Sorry, no. I know we are all equal, I know that many men would value and benefit from The Academy, but it’s important that The Academy is a place for women to have their own female space. If you are a man who would like some coaching, you are welcome to book a complimentary, no obligation Chemistry Call with me.

Is everything online or will I receive any physical materials?

Everything is run over the Internet. This means you can access your materials online, download and use them all on your computer, or print them, put them on your MP3 player, or burn them onto a CD.

I have a question that you haven't answered...

Not a problem! Email me - and I'll respond

I'm not based in the UK. Will that cause me problems?

Nope! We have members in the Middle East and Australia. The Academy is designed so that you can access everything in your own time, which is what most members do. You can still get support from me and the other FaBulous Academy members. If you can attend the live coaching calls and masterclasses, it won't cost you anything as you can join via your computer. I will also provide you with LOTS of local country numbers and toll free numbers from your country if you want to join via your phone.


The day I found Amanda Alexander as a coach transformed my working life. For the last 3 years, I have been coached by Amanda and have been a member of FAB club (now The Academy). Amanda is able to draw out “the true you” within minutes and gives honest coaching. She has guided me through promotions at work, she has helped me identify my passion, values and she has coached me through tricky situations with ease… The Academy will be the best investment you have ever made! Go for it and sign up.