Hello there you fabulous woman! Yes.. YOU!

 I am going to put you on the quickest route possible to increasing your self-belief,  super-charging your confidence and setting you up for success for the rest of your life.

Ready? :)

Stepping Up is  a coaching programme for you that does exactly that.


20 brilliant women have already experienced the power of Stepping Up.

And the results they have got have surpassed even my expectations. So I'm opening the doors again for YOU!

After over a year of deliberating, I've pushed myself out of my comfort zone and made the first step. I've set up a marketing meeting with a graphic designer next week to discuss my brand and website ideas, enrolled on the Natwest business course and told my manager than I am planning to set my own business up by Sept! Eeeeeeeeek!!!! Now it's all real! The most amazing thing was telling my family... I have a new partner who is so supportive, and my parents almost cried with relief saying they were glad I was getting out of the rat race and following my dreams at last! A little bit scary but suddenly it is real and possible which is exciting!

Caroline E

 Why "Stepping Up"?

Because women are notoriously bad at recognising our talents, yet we're bloomin' good at beating ourselves up.  When that happens, we reign ourselves in and don't go for what we really want.  
I really hate seeing talented women who have so much to offer holding themselves back, tying themselves up in knots, worrying about what others think and being too scared to strive for more.

Life is too short to be afraid.

I had this quote  engraved on the back of my iPAD:

"Everything you want is on the other side of fear"

But I know that it's easier said than done. Stepping Up is about squashing the “fear gremlins” and getting you to live more fearlessly.  

Actually, that's not quite accurate.  My approach is more:

1. Feel the fear
2. Use a strategy to face the fear
3. Get the support to face the fear
4. And DO IT anyway! 

I'm motivated by my clients actually getting results:  I created Stepping Up  to help you to get you out of your own way.

What Would You Do if You Believed You Could Achieve Anything?

You might have a goal that is something like one of these:

  • Achieve a promotion at work
  • Go for your dream job. (You might be holding yourself back because you don’t believe you can or you might be scared that you won’t be able to find your dream job AND get the flexibility you need for your lifestyle)
  • Quit your job and set up your own professional practice or business
  • Go for a big, lifelong goal – something you’ve never really shared with anyone because it’s just so outrageous or blush-worthy

I can help you step up, you smarty-pants-but-don’t-know-quite-how-smarty pants-you-really-are woman!

And we can do this over the next 8 weeks, without you having to abandon your busy life. It’s not painful.


Amanda AlexanderAbout Your Stepping Up Coach

I’ve been around for a long time as a Coach! :) Well – almost 14 years.

I've been awarded Coach Mentor of the Year in the Women Inspiring Women Awards.  I’ve been lauded and applauded and all that jazz. I’m certified as a Professional Certified Coach with the ICF. I'm a Sage Business Expert, I blog for people like the ICF, Ever Coach and the Huff Post. I have coached people across the globe and my practice spans life coaching to corporate/executive coaching and mentor coaching for other coaches.

But the most important thing is that how YOU feel about me as your Coach.  And as you read this, you'll either feel right about me as your Coach or you won't.  If you feel right, then chances are, you and I will be a good match.


"It feels like I have finally come full circle. I am starting to get back to being ME.  I am no longer willing to put myself and my skills on the back burner just because I am afraid of what people think. Stepping up has helped me to move forwards and has meant more to me that I can ever explain. Thank you Amanda for making all this possible and thank you to all my fabulous fellow Stepping Up members who have inspired and encouraged me.  Onwards and upwards!”
Maria B

This is What Stepping up Looks Like

Stepping Up is an 8-week group coaching complete with personal email coaching from me, live group coaching calls that you can "drop in" on and "how to" teleclasses to help YOU to get out of your own way and step up!  And very importantly,  all of this learning and personal development is underpinned with the exclusive Stepping Up private Facebook group. It's about  supporting you every step of the way.

I know you’re going to love this coaching programme, because 12 women have already been through it and told me how much they loved it.

“I understand myself better now and am aware when I am becoming overwhelmed and can take action to reduce this….I recognise when things are getting too much and can stop now rather than spinning myself into a whirl of crazy activity that makes me burn out…The huge difference for me as a result of the stepping up programme is that I have realised that I have a lot of self confidence”
Sarah F

Here are the outcomes I want for you from Stepping Up :


What to Expect on Stepping Up

  • 6 x Online Workshops with Amanda

    We kick off with our first Kickstart Coaching Call on 1st June (all coaching calls take place at lunchtime 12.30pm BST)

    We will have 3 "drop-in" group coaching calls
     over the course of 8 weeks with plenty of time for individual attention when you need it. You can choose to come to just one, all 5 or you can choose to listen to them in your own time.

    Stepping Up 
    wraps up with our celebratory "What next" coaching call on Monday 20th July.

    Can't make the calls live? No problem!
    If you can't make the "drop-in" coaching sessions but you have something that is making you feel stuck or low, or you just need a big boost, then let me know and I'll cover it in the call. It will be recorded, uploaded to your members' area and ready for you to listen to within 24 hours.

  • Personal email coaching and accountability with Amanda

    You'll get 8 x weekly "check-in" emails from me. After you report back, you'll get a PERSONAL reply from me. I might record you a personal audio to listen to so that I can give you the support you need: As a Coach, I find that the spoken word conveys much more and in more depth than the written word.  I might send you additional resources if I think they will help you with your goal.  This is an incredibly value benefit of Stepping Up. Feedback from the first cohort of Stepping Up ladies has convinced me to enhance this.  Which means you're getting even MORE of my personal attention.

  • 5 x Stepping Up Masterclasses


    You'll get access to 5 masterclasses (3 audio only, 2 with video and audio).  Taught by me and 4 of my hand-picked experts, uploaded to your private Stepping Up members' area once a fortnight. Once you enrol, I'll give you instant access to the first teleclass on values.

    These masterclasses ill give you the essential foundations you need to get out of your own way and get on with achieving whatever you want in life.

    In these teleclasses, you will give you the motivation, knowledge and inspiration you need to Step Up:

  • Masterclass 1: To give you more clarity and direction

    You'll learn how to identify your core values so that you can get crystal clear on your direction. You know what they say about the importance of focus! Getting clear on your values will have a domino effect on your clarity, direction and focus.

  • Masterclass 2: To keep you strong and on track even when the going gets tough

    You'll learn about the 9 "little devils" that make you doubt yourself and make you afraid. And you'll learn how to conquer these little devils, how to build your resilience so that you can keep going even when life isn't a smooth upwards trajectory.

  • Masterclass 3: To understand and eliminate the limiting beliefs that hold you back

    You'll learn WHY you have those thoughts that tell you that you're not good enough, that you can't possibly see how you can achieve your thing. And you'll learn simple, highly effective techniques to quieten the voices in your head and replace them with positive, empowering and enthusiastic "can do" beliefs

  • Masterclass 4: To make you into a more confident woman

    We ALL know that confidence is the key to success, perhaps more than anything else. If you've got talent but no confidence, you won't get anywhere. True self-confidence is so elusive for most women, but this masterclass will reveal the secrets to growing your confidence.

  • Masterclass 5: To help you to make big leaps to get to where you want to be

    You'll get inspired and motivated in this masterclass with Suzy Greaves, my own Coach, Editor of Psychologies and author of "The Big Leap" and "The Big Peace". I work with Suzy because she makes big leaps in her life. I make big leaps in my own life. Stepping Up is about making big leaps and this masterclass will inspire you to do just that!

  • Learn the way you want, in your time

    It's important to understand this about Stepping Up If you're shy, introverted or you just prefer a more passive learning style, that's absolutely fine. You don't have to participate at all. You don't have to spill your guts!  You can just listen and learn. You're still going to get coaching, encouragement and support over email and our private Facebook group. You needn't say a word and you'll still get so much out of Stepping Up!

  • You don't have to show up live for each workshop.  Let me make this very clear!  I know you're busy, I know you have meetings, I know that things come up with kids! 

    That's why I've got you covered, whatever your schedule:

    • Each of our online workshops will be recorded and added to your Stepping Up members' area.
    • You can watch the video, download the audio to listen on the go. 
    • Each workshop will be transcribed and available as a downloadable and printable PDF 

    However, if you want to actively participate, then you'll get the opportunity to be coached by me during our live workshops.  After feedback from the first cohort on Stepping Up, I've re-designed the delivery process of Stepping Up so that if flexes even more to YOUR life, YOUR personality and YOUR learning style.

I joined Stepping UP because I wanted to build resilience and get more confidence and get clear on options for changing my job.  I am now braver, I love myself and I focus on the positive. I dream big now...I'm living more in line with my values. I allow myself to shine and I'm kinder to myself. I'm proud of my strengths rather than apologetic or overly humble. My family have noticed I'm happier, more confident, stronger and more "me"
Claire B

How I'm going to help you to step up

confidence and self-belief coaching programme for women

  • Raising your self-awareness so that you can make better choices that move you forward (rather than hold you back).  Awareness is the precursor to choice!
  • Equiping you with a “toolkit” of coaching techniques to make you more courageous, stronger, more positive, more resilient, happier and more confident.
  • Helping you to identify positive and sustainable new habits to replace the bad old ones.
  • It’s been such a life changing experience on so many levels
    Kim Plummer

These are the 3 core areas that we’ll be focusing on:

  • 1. Who Are You, What's Important to You

    I'll help you to understand your core values and your core needs. When you've elicited your values and needs, everything else falls into place so much more easily. Think of it as plastering your walls and getting rid of the cracks BEFORE you paint them a shiny new colour. We want that colour to STICK!

  • 2. Strong Confidence and Self-Belief

    You KNOW how important self-belief and confidence are. This is at the heart of Stepping Up and I’ve already talked a lot about it. You need to believe in yourself to have any chance of achieving your goals. And you need confidence to put the inner work into practical steps. So we are going to build your confidence in Stepping Up: Let’s help you to understand "Imposter Syndrome" and how to get rid of it. Let’s get you stepping up and living your life without fear of what others will think or what might happen if you fail.

  • 3. Personal Resilience for Success

    Resilience is essential to 21st century life. This is so much more than just the ability to “bounce back”. Resilient people are more likely to see opportunities and actually grow from setbacks. Lots of work on self-awareness here! None of us have the luxury of living in a vacuum. Sh1t happens, but I want you to enjoy the journey and incorporate joy, fun and lightness along the way – even when you’ve got stuff to deal with that you can’t just “push aside”. Building your resilience allows you to get better focus so that you can resist the never-ending distractions that slow you down from achieving your goals. Let’s get you STRONG.

  • The huge difference for me as a result of the stepping up programme is that I have realised that I have a lot of self confidence.
    Sarah F

At the heart of Stepping Up, I will coach you to help you with the questions that you need to answer in order to get out of your own way

imposter syndrome, confidence coaching for womenQuestions like these:  

  • Am I good enough?
  • What’s important to me?
  • How can I make better decisions?
  • How can I start trusting myself more?
  • How can I be courageous and strong?
  • How can I get rid of that creeping fear that sometimes makes me want to hide under the bedclothes?
  • How can I believe in myself as much as others believe in me?
  • How can I be kinder to myself?
  • What small steps can I take next that will move me forward?


All this and Weekly Accountability

confidence coaching for professional women

This is a BIGGIE and it's at the core of Stepping Up!  It's a benefit you'd be hard pressed to find from from a group programme!   

One of the reasons people decide to work with a Coach is that it holds them accountable. We all know the power of being held accountable. It reduces your "wriggle room" - in other words, it stops you from wriggling out of your commitments. Which means you move forward faster.  You could choose to read some self-development books or go on a one-day course. But you know what happens…. You put the book down (or possibly don’t even open it) or you leave the course and everyday life swallows you up. Nothing really changes despite all your best intentions -  I know this!

So, over your 2 months on Stepping Up, you will receive an email from me every Sunday evening. This is generally the best time to reflect on the previous week and set your intentions for the forthcoming week.   The weekly email will prompt you, via a handful of incisive questions, to spend a few minutes reflecting on the past week, your progress, challenges and intentions for the next week.  

I encourage you to make the most of this invaluable Stepping Up benefit and reply to this email.  I will read it and I will respond. I might ask you some questions. Or it might be that you need celebration and acknowledgement. I might record a little audio for you where appropriate. In other words, you'll get my personal attention -  my coaching.  

We’ll get your momentum up and rolling in Stepping Up

This is the start of something amazing. I have loved stepping up, it's made a massive positive impact for me

Claire B

Stepping Up Executive Summary

Stepping Up is a powerful and practical coaching programme for women who are FED UP of playing small, doubting themselves and wasting their energy on "What if I'm not good enough?" 

I'm capping the numbers on Stepping UP because I want to give you personal support and attention.  I could have created this programme as a "one size fits all" set of webinars.However, that would not have been as effective or impactful as me keeping this as an intimate and exlusive programme. 

For those of you who have skimmed to this point, or if you just want a quick recap, here’s what you’re going to get in Stepping Up eight-week programme in a very basic mind map! 

 Confidence and self-belief coaching programme for women


"My original goal for Stepping UP was to believe in myself, even when things were tough.  When I look at my timid little mouse-like emails that I sent to you initially, I can see how I had allowed myself to be side-lined in so many ways.  In just a few short weeks I feel so different, and its changed not only the way that I am viewing my work but also the way in which I view my relationships with friends, and those who really aren’t my friends.  You gave me an opportunity to step out from under my shady leaf...Thank you again, from the bottom of my heart, for believing in me and for Stepping Up with me.  It’s made a massive difference to how I feel about myself and my life.

Kim P

So what's the investement as one of my Exclusive Stepping Up Members?

Well, with a programme name like "Stepping Up" and given I've told you that this is NOT a "pile 'em high" coaching programme, you might be bracing yourself!

 In Stepping Up, you'll be getting the attention and coaching of one of Europe's most experienced and highly respected Coaches - I command rates of up to £1,200 per day with my corporate clients. My 3 month coaching programme for personal clients are £2,500

 At a conservative estimate, the "value" of Stepping Up is £1,300

 However, your investment is much lower than that! 

 You're going to get access to one of the UK's Top Life Coaches for only £397. 

And if you enrol sooner rather than later, you can even pay in 3 x monthly installments of £133.  

Remember, you're getting phenomenal value in Stepping UP.  This coaching programme has already been a phenomenal success for the first cohort of "Stepping Up" women. 

I’m looking forward to seeing you Step Up. And basking in the reflected glory your success story. :)

amanda real signature




  • Stepping Up has been an incredibly helpful, uplifting and inspiring experience - thank you so much Amanda. Not only have I learnt a lot about myself and what has been holding me back for so long, but I have had the privilege to share the journey with 11 amazing, supportive women.
    Jane G
  • Thank you so much for all the support, encouragement and wonderful coaching that you did with me. Being clear on my skills, strengths and values helped me to put them across succinctly and positively and 'step up'. I am being brave, being bold and it feels fantastic. Thank you.
    Claire B
Enrol Now: 3 Monthly Installments of £133
£133 x 3

Stepping Up FAQs

  • When are the 5 drop-in coaching calls?

    Alternate Mondays and Wednesdays, 12.30pm to 1.30pm BST: Mon 1st June, Weds 10th June, Mon 22nd June, Weds 8th July, Mon 20th July. Remember these are designed to be "drop in" calls and you are not expected to attend all of them. All calls are recorded.

  • How do I access the coaching calls?

    Via my conference call/webinar facility, gotomeeting. I will give you phone numbers you can use wherever you are in the World, including many freephone numbers. You also have the option of joining the calls via your computer, tablet or smartphone if you'd prefer.

  • I'm not sure if Stepping Up is right for me. Can I get in touch with you?

    Sure! Best way to contact me is via email: amandaalexander@me.com